How Does Location-based Marketing Work

Collect Geo Targeted Customers

• First you should start getting customer subscription with their email ids or contact numbers for marketing.
• Location based business needs this strategy to increase awareness of their business in locally.

Geotargeting

• This involves audience locations visits and showing them ads according to their interesting locations.
• Targeting ads according to peoples location and their recent visits to different locations.

Geofencing

• In this drawing some part of location with circle or polygon to show ads in that particular location.
• People who visits this location they will see ads.

Beaconing

• This marketing involves engaging customers by using beacons.
• Beacon is physical object who receive data from nearby locations and devices with bluetooth.

Send Email Newsletters

• We can start location based marketing by sending them regular newsletters.
• Newsletters are helpful engaging customers with new product launch, new product features or news.

Send Mobile Messages

• If you have contact number database of your customers you can send instant mobile messages to introduce your products.
• Mobile push notifications also helpful in product and service promotion.

Call With Your Services

• You can call your customers and invite them for product test, new features and any services.
• It will increase engagement of customers with your product.

Take Feedback

• After approaching customer and testing product by customer you should take feedback from your clients.
• It impact on your product improvement and customer also get to know that you are listens them.