How Pay Per Click Advertising Works

Sign Up For Advertising Account

• Sign up for advertising account like Google Adwords, Facebook or Quora etc.
• You need to fill form with your details and then you will get one account from which you can manage your advertising.

Create Ads

• After creating account, you have to create advertisement.
• You can create Text Ad, Video Ad or Banner advertisement.

Set Cost To Pay For Click

• Pay per click is basically cost per click.
• For each click you have pay some cost for that click.
• You have to set that cost per click while creating ad.

Ads Displayed According to Campaign

• You can choose your target market that is location, keywords, platforms, audience etc.
• According to these and many other parameters your ad will show on that target.

You Will Pay For Each Clicks

• You can choose how to pay that is like pay for click or pay for impression or cost per impression (CPM)
• For each click you will get visitor on your website or app. But for CPM is whenever you ad display for that user it will be 1 impression whether he clicks or not.