How To Manage Cost Per Click in PPC Advertising
From Wiki Problem
Find Your Target Customers
- As per your business know first who are your target customers.
- Decide location to advertise, fields, age and keywords.
Use Long Tail Keywords
- Long tail keywords are helpful in getting rank easily in search engine.
- Use long tail keywords in PPC advertising.
Build Bidding Strategy
- Decide cost per click or cost per impression for PPC campaign.
- Experiment with different strategies for bidding and stick with suitable one.
Competition
- Check competition for keywords and apply low competitive keywords so that less cost and better ranking.
- Less competition will result in better click conversion.
Quality Score
- It is Google's rating of quality and relevance of keywords and PPC ads.
- This leads to determine cost per click.
