How To Manage Cost Per Click in PPC Advertising

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Find Your Target Customers

  • As per your business know first who are your target customers.
  • Decide location to advertise, fields, age and keywords.

Use Long Tail Keywords

  • Long tail keywords are helpful in getting rank easily in search engine.
  • Use long tail keywords in PPC advertising.

Build Bidding Strategy

  • Decide cost per click or cost per impression for PPC campaign.
  • Experiment with different strategies for bidding and stick with suitable one.

Competition

  • Check competition for keywords and apply low competitive keywords so that less cost and better ranking.
  • Less competition will result in better click conversion.

Quality Score

  • It is Google's rating of quality and relevance of keywords and PPC ads.
  • This leads to determine cost per click.
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