How To Manage Cost Per Click in PPC Advertising: Difference between revisions
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== Find Your Target Customers == | == Find Your Target Customers == | ||
* As per your business know first who are your target customers. | |||
* Decide location to advertise, fields, age and keywords. | |||
== Use Long Tail Keywords == | == Use Long Tail Keywords == | ||
* Long tail keywords are helpful in getting rank easily in search engine. | |||
* Use long tail keywords in PPC advertising. | |||
== Build Bidding Strategy == | == Build Bidding Strategy == | ||
* Decide cost per click or cost per impression for PPC campaign. | |||
* Experiment with different strategies for bidding and stick with suitable one. | |||
== Competition == | == Competition == | ||
* Check competition for keywords and apply low competitive keywords so that less cost and better ranking. | |||
* Less competition will result in better click conversion. | |||
== Quality Score == | == Quality Score == | ||
* It is Google's rating of quality and relevance of keywords and PPC ads. | |||
* This leads to determine cost per click. | |||
[[Category:Pay Per Click Advertising]] | [[Category:Pay Per Click Advertising]] | ||
Latest revision as of 15:19, 26 February 2022
Find Your Target Customers
- As per your business know first who are your target customers.
- Decide location to advertise, fields, age and keywords.
Use Long Tail Keywords
- Long tail keywords are helpful in getting rank easily in search engine.
- Use long tail keywords in PPC advertising.
Build Bidding Strategy
- Decide cost per click or cost per impression for PPC campaign.
- Experiment with different strategies for bidding and stick with suitable one.
Competition
- Check competition for keywords and apply low competitive keywords so that less cost and better ranking.
- Less competition will result in better click conversion.
Quality Score
- It is Google's rating of quality and relevance of keywords and PPC ads.
- This leads to determine cost per click.
